Tuesday, November 2, 2010

OPI Texas Collection

Deep in the Heart of Color
OPI Launches Texas Collection for Spring/Summer 2011


OPI comes “home” to the USA with timeless style in the Texas Collection for Spring/Summer 2011. These vivid shades are as iconic as images of an American summer – adding a fresh, effortlessly chic look for nails and toes. 


“Texas provided the inspiration for this season, with bright colors and classic neutrals that draw from the American spirit,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “Taking cues from the state’s naturally beautiful backdrop, the Texas Collection features warm tones from honey and tangerine to dazzling hues of violet and sky blue.”  


This season, American classics come to life with sunny peach (Big Hair…Big Nails) and vivid honeysuckle (Too Hot Pink to Hold ‘Em).  Lush berry (Houston We Have a Purple) and grassy green (Don’t Mess with OPI) add a splash of the USA’s most vibrant colors to the season’s must-have neutrals (San Tan-tonio).


“The Texas Collection complements trends from the runway, where white made an appearance as the new black,” explains Suzi.  “Wearing these colors on fingers and toes will accessorize the season’s must-have pieces – from brightly colored botanical prints and filmy scarves to relaxed trousers and jackets and fuller, longer skirts – all done in shades of white, ivory, cream and taupe.”


Click |Read More| to see the colors, descriptions & bottle pictures.


Texas Collection accompanies spring and summer fashion favorites with the following shades: 


San Tan-tonio

A “honey” of a ten-gallon tan!



Suzi Loves Cowboys

But she loves this campfire chocolate shade s’more!



It's Totally Fort Worth It

A shimmery lavender grey that’s so worthy of you.



Don't Mess with OPI

A lean, mean, kick-grass forest green.



Austin-tatious Turquoise

Cowgirls love this bodacious blue-green.



I Vant to Be A-Lone Star

You won’t want to share this starry Texas-sky blue.



Y'all Come Back Ya Hear?

This Texas tangerine will be waitin’ for ya!



Big Hair...Big Nails

A rosy pageant peach.



Guy Meets Gal-veston

An “engaging” coastal coral.



Too Hot Pink to Hold 'Em

A red-hot pink-red that deals a winning hand.



Do You Think I'm Tex-y?

A “berry” sexy bloom of Dallas dahlia.



Houston We Have a Purple

A galactic red-violet that’s ready to “rocket roll”!



OPI’s Texas Collection Nail Lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.

Texas Collection by OPI will be available February 2011, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and Ulta, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.  

For more information visit www.opi.com.


So what do you think?  I can't wait for these!


For some more amazing pics of this collection check out Helen's post at Just Nice Things.  Check swatches of this collection at Perfectly Polished.

11 comments:

  1. GAH those last five... I wish there were more colors from this large collection, but the last five just look all the SAME! Ugh.

    I'm loving the Y'all Come Back Ya Hear?, Austin-tatious, Don't Mess with OPI. Browns aren't my favorite, but they're pretty.

    The light colors look interesting, I think the light blue might be nice, as well as the lavender, but I'll have to see it in person.

    Thanks so much for this preview! Do you think that the green will be a jelly or creamlike texture? I hope it's like a Kelly Green =DDD

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  2. Oh wow. I'm just excited about the inspiration of the collection initially! I want them all. And that one should totally just have been called, "Don't mess with Texas." Then it would have to be my favorite polish ever.

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  3. Half of these are supposed to be jellies. I'M SO FREAKING PUMPED for this collection! Finally, jellies from OPI!

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  4. @JustSomeNailsByMJ-not sure what the finishes will be like on these. I can't wait to see tho. The last ones do look similar...maybe they will look different IRL.

    @brittanyhocake-I'm excited about the inspiration also...I was born in Fort Worth so I definitely have to have "It's Totally Fort Worth It". I also agree that it should have been called "Don't Mess With Texas"!

    @Asami-I'm so excited to hear this...I can't wait to see these!

    Thanks for commenting ladies! : )

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  5. I thought the same thing, but maybe 'Don't Mess With Texas' is trademarked or copyrighted? You know Texas has issues. (I'm a Texan :P)

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  6. OMG. WANT. *faints*

    I'm DEFINITELY gonna have to get Suzi Loves Cowboys, San Tan-tonio, A-Lone Star, Fort Worth It, and Austin-tatious. I hope they carry them outside of TX. LOL

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  7. Ahh, so excited! Love this line!

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  8. @Kori- I know I can't wait to get my hands on these!

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