Thursday, February 3, 2011

Something Special About OPI's Texas Collection...






Turn on the Heat with Icy Finishes!

OPI Introduces New Sorbet-Style Lacquers for Spring/Summer 2011

Something Special about OPI's Texas Collection...
"Sorbet-like" Finish!

From the company that brought revolutionary nail textures like matte, suede, and Black Shatter to women around the world, OPI announces a new special finish – semi-transparent sorbet shades. Featured first in the Texas Collection by OPI for Spring/Summer 2011, these lacquers give fingers and toes a lightly glossed appearance.


“These sorbet-style formulas for nails will be in full swing by 2012, but women can get a jump start on this trend with colors in the Texas Collection,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “Unlike thicker creams or light sheers, these twelve shades are slightly translucent – similar to the look of icy, water-based sorbet!”  


From sea blue and berry pink to tangerine and bright peach, the Texas Collection features classic American colors.  Designed to complement trends from the runway, these candy-coated lacquers accessorize the season’s must-have neutral pieces.


“To achieve the desired effect, an initial coat of Nail Lacquer should be applied to all ten fingers first – without doubling up coverage,” explains Suzi.  “Be sure to start from the pinky finger on one hand and paint through to the pinky on the other hand; then, after the first coat has dried, apply a second coat.”


OPI Nail Lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.


Texas Collection by OPI will be available February 2011, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.  


For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

1 comment:

  1. I love OPI but honestly I just don't get this whole "sorbet" concept. Who wants translucent nail color?

    ReplyDelete

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